PPWR is not the subject of this article; it is simply the example.

An article about how companies lose not because they fail to see the future, but because they fear that the future they see will disrupt today's profit engine — told through the Kodak Syndrome and Rahmi Koç's hard-earned reflections.

From defense to the economy, from companies to alliances, the real issue is now the same: building systems that can operate under pressure.

Global players are no longer buying only transport capacity; they are buying warehousing, data, visibility, and end-to-end control.

An organisation begins to fail when it loses the people who still carry its desire to create; the cruellest part is that it often fails to notice the loss.

Real data hurts. But the management that can face that pain is what keeps a company alive.